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Join Adcore CEO Omri Brill and Amphy Head of Operations Kovi Fine at 10am Saturday morning as they share insights into opportunities in one of the fastest growing sectors of the online economy. Plus details on the development of the newest live, online learning platform.
All MoneyTalks registrants will also receive a special gift from Amphy!
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Investing in EdTech – A New Canadian Opportunity

EdTech is the catch phrase often used to describe the ever-increasing use of technology, educational theories, online delivery platforms and virtual classrooms to facilitate student learning. The EdTech industry is a diverse and rapidly growing market which includes early-stage startups, middle-market companies, and more recently, publicly traded companies that are attracting significant attention from industry veterans as well as retail investors.

Benefits like increased student collaboration, 24/7 access to learning, personalized educational experiences, class management tools and paperless classrooms continue to improve. And the global education market is expected to surpass $285.2 billion by 2027 – growing at a rate of 18.1% according to Grand View Research.

One of the most recent offerings comes via veteran e-commerce ad management and automation company Adcore (TSX:ADCO). Founded in 2006 the company went public on the TSX Venture exchange in 2019 just prior to the pandemic, and despite the timing, has more than met investor expectations for world-wide growth and expansion, as evidenced by their elevation to the TSX main board in March of 2021.

On July 21st the company announced the launch of Amphy, a live, active participation platform that specializes in connecting teachers to a global audience of students. It features a broad selection of classes on topics ranging from business and language instruction, to cooking and fitness, with particularly strong emphasis on instruction for both kids and young adults.

The secret sauce for Amphy is the live, fully interactive nature of the platform. No static recordings, powerpoint slide decks or re-hashed, out of date offerings. The personal connection and personalized feedback makes for highly effective learning – correcting language pronunciation in real time, immediate feedback on a musical instrument, swapping ingredients in a cooking class, critiquing a yoga pose – examples of what can only be achieved in a live environment.

From a business model perspective Amphy employs the same philosophy as Adcore’s digital advertising platforms. Provide a outstanding user experience for clients (teachers and students), offer seamless back-end systems (payment and billing, scheduling, reminders, administration), and drive the platform using cutting edge digital technology.

Only 6 months after its beta launch the platform has 200+ teachers, offering over 800 classes in 70 different categories, being accessed and purchased by thousands of students. “We’ve been overwhelmed by the positive feedback and rapid growth of the Amphy marketplace in such a short time,” explained Adcore CEO Omri Brill. “Amphy is the right product, at the right time, done the right way.”

For investors, Adcore’s commitment to support Amphy with continued capital investment, plus technical and marketing support, bodes well for their plan to become a dominant player in the live-learning market. Shareholders in Adcore now have the opportunity to participate in the rapidly expanding segments of both AdTech and EdTech – a multi-stream value driver of significant potential.

British Fintech Companies Attract A Record $5.3 Billion In Funding

Fintech companies based in London, England raised more funding from venture capital investors in the first six months of 2021 than in any other year.

Investors poured $5.3 billion U.S. into London fintech start-up companies in the first half of 2021, compared to $2.1 billion in the same period in 2020, new research from Dealroom has found.

London’s boom tracked soaring fintech investment levels globally as coronavirus lockdowns drove adoption of digital financial services, including payments and trading. Fintech companies globally raised $54.1 billion between January and June of this year, overtaking the total amount secured in the two previous years, the research showed.

London-based fintech start-ups accounted for a large share of Europe’s growth, representing over a third of the region’s funding. Globally, the city of London ranks second behind San Francisco and slightly ahead of New York, the research found…read more.

Digital Advertising Comes of Age

Digital advertising generated an estimated US$273.29 billion in media advertising spending in 2018 and is expected to grow to $393 billion in 2021.

Google, Facebook, Amazon, and other large internet companies have capitalized on the value of their highly-trafficked sites by selling space to advertise goods and services. They have also developed elaborate platforms and programs to sell this advertising space.

Companies moving into the digital advertising arena have seen exceptional growth, but they have also had to deal with new technologies and the impact of changes to privacy policies by some of these big players. As a result, an AdTech market has emerged for software tools to help advertisers run online advertising campaigns on these sites, optimize advertising spending and improve the results of their campaigns.

CLICK HERE for the Proactive interview with Adcore chief executive officer Omri Brill. Israel-based Adcore Inc. (TSX:ADCO) (FRA:ADQ), provides search engine marketing software solutions and services via automation and machine learning technologies.

Using machine learning artificial intelligence (AI) technology, Adcore’s cloud-based suite of software-as-a-service (SaaS) products provides digital advertisers with smart algorithm powered automation tools, reporting, and analytics in order to help them improve online advertising effectiveness, maximize their return on advertising investment and scale-up their digital campaigns.

Big Fat Idea – Investing in AdTech

The driving engine of the e-commerce boom has been the shift to digital advertising. The underlying technology has revolutionized the industry and is the foundation of the Big Tech behemoths like Amazon, Google and Facebook. Martijn van den Bemd of Adcore joins Mike to explore opportunities for Canadian investors going forward.