Millennials kill another time-honored tradition
Lab-grown diamonds (LGD) are made in pressurized ovens with the same clarity and brilliance as their earth-made counterparts for ⅓ of the cost.
Perhaps more importantly for industry, LGDs can be produced in weeks instead of the billions of years a natural diamond takes to form.
In recent years, spending habits have shifted away from natural diamonds. Many younger buyers are now opting for lab-grown diamonds, which they say are more affordable, environmentally friendly, and ethical.