The world’s largest jeweler is ditching diamonds-au-naturel

Posted by Hannah Denham

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Millennials kill another time-honored tradition

Lab-grown diamonds (LGD) are made in pressurized ovens with the same clarity and brilliance as their earth-made counterparts for ⅓ of the cost.

Perhaps more importantly for industry, LGDs can be produced in weeks instead of the billions of years a natural diamond takes to form.

In recent years, spending habits have shifted away from natural diamonds. Many younger buyers are now opting for lab-grown diamonds, which they say are more affordable, environmentally friendly, and ethical.