Tesla’s Tipping Point: Breaking Into China

Posted by Jon LeSage

Share on Facebook

Tweet on Twitter


Tesla chief Elon Musk believes China be the tipping point that will lead to his company’s global domination of the electric vehicle stage, but it’s become a very tough sell.

China has had close to two-thirds of the booming global EV sales market so far this year — 61.8 percent with 872,000 units sold through September 30. Tesla’s US home market only made for 236,067 EVs sold this year — 16.7 percent of the total.

But the stakes are quite high for this to become a win-win for Musk. Tesla’s new Shanghai plant started selling its first Model 3s on Friday, but the small electric sedans were given a starting price of Rmb 355,800 ($50,320). That’s roughly 3 percent less than the cost of the same model imported from the US with import tariffs sitting at 15 percent…CLICK for complete article