Study: Nike Is The Top Apparel Brand Among Gen Z, Millennials

Posted by Brett Hershman

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Nike Inc is the preferred apparel brand for Gen Z members and millennials, according to a new study.

The sportswear giant, now the best performing stock in the Dow in 2018, trumps its competitors in the 13-19, 20-29 and 30-39 age range, particularly due to the authenticity of the brand’s image, according to a study conducted by youth research firm Ypulse…. CLICK for complete article

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