Cancer loves sugar, so it’s only appropriate that a 7-Eleven–a key purveyor of sugary substances such as the famous Big Gulp–would be selling life insurance, in this case, in Japan. LIfe insurance, after all, should be as convenient to obtain as it is to need.

At 7-Eleven Japan’s over 20,000 outlets nationwide, customers will be able to buy insurance through an installed multifunction copy machine.

The company has partnered with MS&AD’s affiliate Mitsui Sumitomo Aioi Life Insurance and will start selling cancer insurance later this month. 7-Eleven says that it hopes to achieve around 60,000 new life insurance sales through this new initiative.  It currently sells around about 300,000 new personal insurance contracts per year.

In the US, amid the coronavirus pandemic, life insurers are also trying to avoid face-to-face sales. Or, in some cases, they are trying to avoid sales altogether…CLICK for complete article