Mobile games drive expansion
Globally, Covid-19 has accelerated an increase in consumer engagement with mobile games.
According to figures from Newzoo, the mobile games market will generate revenues of $77.2bn in 2020, representing year-on-year (y-o-y) growth of 13.3%. At the same time, the total of global smartphone users will grow to 3.5bn.
In terms of production, mobile games are relatively less affected by Covid-19 containment measures, as the development process for individual applications is simpler than for more complex platforms, and hence less prone to disruption.
Much growth in mobile gaming is coming from ‘mobile-first’ emerging markets.
This is partly attributable to the low barrier to entry in this segment, as there is no need to invest in equipment such as a gaming console, and many games use a free-to-play monetisation model.
