Apple-Blackberry Stock Price Horse Race

Posted by Mark Jasayko, CFA, Portfolio Manager

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McIver Wealth Management Consulting Group / Richardson GMP Limited

With Apple reporting flat iPhone sales, its stock was hammered down 8% today.

With Blackberry getting a bit of a lift recently with its new CEO and somewhat new strategy, perhaps it is time to do some comparisons.

Since Apple hit its peak of $705 back in September 2012, Blackberry shares have outperformed Apple shares by about 67%.  Who knew?!?

The relative performance trend of the two stocks is also evident in their current 2014 year-to-date movements, with Blackberry up 35% and Apple down about 10%.

That said, the low-hanging fruit of the smartphone business is behind us.  So, Blackberry is going to have to come up with some pretty clever strategies to get its fundamentals and market share looking more like Apple’s.  Then, maybe the price gap between the two shares has a chance to persist.


Neither Apple Inc (AAPL) or Blackberry Ltd (BB) are held in the McIver-Jasayko Model Portfolios as of January 28 2014.  Comments about AAPL and BB are not intended as advice and do not constitute a recommendation to buy, sell, or hold.

The opinions expressed in this report are the opinions of the author and readers should not assume they reflect the opinions or recommendations of Richardson GMP Limited or its affiliates. Assumptions, opinions and estimates constitute the author’s judgment as of the date of this material and are subject to change without notice. We do not warrant the completeness or accuracy of this material, and it should not be relied upon as such. Before acting on any recommendation, you should consider whether it is suitable for your particular circumstances and, if necessary, seek professional advice. Past performance is not indicative of future results.  

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