THIS MONTH, ADVERTISING giant WPP will send unusual corporate training videos to tens of thousands of employees worldwide. A presenter will speak in the recipient’s language and address them by name, while explaining some basic concepts in artificial intelligence. The videos themselves will be powerful demonstrations of what AI can do: The face, and the words it speaks, will be synthesized by software.

WPP doesn’t bill them as such, but its synthetic training videos might be called deepfakes, a loose term applied to images or videos generated using AI that look real. Although best known as tools of harassment, porn, or duplicity, image-generating AI is now being used by major corporations for such anodyne purposes as corporate training. Read More