‘“Super Freakonomics” by Steven D. Levitt and Stephen J. Dubner (HarperCollins Publishers, 2009) is the follow-up to their enormously popular book “Freakonomics.” Need one say more?
The theme of both books is incentives. Why? Because, as they emphasize right from the start, people respond to incentives. And how people respond to incentives is what Levitt and Dubner find interesting. Of course, Levitt is an economist and, as the authors explained in their first book, economics is the study of incentives.
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