The Most Loved Brands, by Generation

Posted by Katie Jones, Visual Capitalist

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Consumers have become intoxicated by information, making it increasingly difficult for brands to cut through the noise.

Brands that cultivate meaningful emotional connections with customers are known as intimate brands, and their benefits are impressive – many of them outperform companies listed on the S&P 500 and Fortune 500 across revenue and profit. Click here to see infographic.